The second part of a startup’s lifecycle is the product phase, a transformation that moves the company from having a promising technology to having a manufacturable, qualifiable device that satisfies customer requirements. This requires reaching TRL 8, the point at which a product has been validated in its intended operational environment and is supported by a manufacturing process capable of handling predictable volumes.
In TRL 9, which represents the full production operation and market deployment, the company must fully realize its MVP in conjunction with a tightly scoped beachhead market.
The MVP is not a prototype; it is the first product that will be sold, supported, validated by customers, and produced at a quality level sufficient for initial deployment. It should be the simplest product that can both demonstrate clear, customer-relevant value and dominate an early market. Semiconductor MVPs cannot be rushed, but they also cannot be allowed to drift. Every month lost because of unnecessary complexity or unfocused engineering extends the time to revenue and increases dilution.
Reaching TRL 9 involves qualification testing, yield learning, packaging development, firmware and system integration work, and intensive customer feedback cycles. Simultaneously, the organization needs to evolve beyond engineering: It should build early supply chain relationships, establish design-for-manufacturing rigor, and begin developing commercial and operational capabilities.